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Tinder is really a good exemplory instance of just how individuals utilize technology for much more than we think, Concordia researcher says

Tinder is really a good exemplory instance of just how individuals utilize technology for much more than we think, Concordia researcher says

Tinders meteoric increase in appeal has cemented its place while the go-to dating app for an incredible number of young and not-so-young users. Even though it is well known as being a platform to facilitate hookups and casual dating, a number of the apps estimated 50 million+ worldwide users are using it for one thing completely various.

From multi-level marketing to governmental and health campaigning to marketing neighborhood gigs, Tinder users are appropriating the working platform for their very own purposes. And these can frequently have small to complete with sex or relationship. This alleged use that is off-label term lent from pharmacology describing when individuals utilize an item for one thing aside from exactly just exactly what the package claims is explored in a fresh paper posted when you look at the journal The Information Society.

Whenever individuals encounter a technology that is new whether its a hammer or some type of computer, they normally use it in manners that fit their needs and life style, states writer Stefanie Duguay, assistant teacher of interaction studies in Concordias Faculty of Arts and Science. Continue reading Tinder is really a good exemplory instance of just how individuals utilize technology for much more than we think, Concordia researcher says